recently there was a
thread posted in the etsy forums that linked to a fantastic
etsylabs tutorial on banner making. i had just finished making new banners for my shops. i'm no graphic designer or anything remotely close, but i was quite pleased with my outcome. but i do wish i had seen that thread earlier when i was struggling and struggling and too stubborn to ask anyone for help.
the title of this blog post isn't meant to say my way is better. it's to say "hey, here's how they did it, here's how i did it-combine the info..." the for dummies part means i tried to make this as easy as absolutely possible, because when it comes to this stuff
i am a dummy.
okay, so here goes!
step 1. choosing an image background.your picture will need to be of excellent quality and a big enough size (760 pixels wide x 100 pixels tall) so it doesn't get stretched out or blurry. i prefer doing mine at double size (1520 x 200) because i use close-up pictures and want to get as much of it as possible into that tiny rectangle . i am going to use a picture that is too small to show you a very simple trick i like.
here is my original image -
step 2. troubleshooting small images. (optional)right click over the image and hit "copy image". now open up "paint" on your computer and paste the image into it twice. they will be sitting on top of each other, so it will only look like one is there- don't worry. now go the top of that page and click on "image", then "flip/rotate", then flip it horizontally. now drag that image and line it up next to the other one like so-

step 3. adding text.i'm just going to select a font in "paint". click on the "A" on your left side toolbar. next, with your mouse, make a rectangle where you want the text. make sure it's big so it will fit all your text. if the box you have just made turns white, you'll need to switch it to transparent, which should be at the bottom of your tool bar.-

now type in your text. while your mouse is still in the text box, right click. this will bring up a drop down menu of fonts. keep it simple yet complimentary to your shop and style and, please don't use comic sans. this is where you can also adjust the font size. here's mine -

you can also change the font color. just go to the top, click on "colors" and edit to choose a color. now click on your paint can in the tool bar and click on each letter. again, keep it simple. you want a high contrast so it can be read easily.
okay, now save that to your computer (as a JPEG) because the rest is going to be done at
picnik.com. i love this site. it's free and incredibly easy to use. AND you can edit your flickr pix from right there and resave the new version... but i digress.
step 4. cropping/resizing.go to
picnik.com and upload the image you just saved, then go to "edit". time to crop. remember, i'm doing mine at double the banner size, so i'll be cropping to 1520 x 200. you can crop it to 760 x 100 pixels if you like. here's what i have now-
step 5. tweaking and the fun stuff.if your color still needs a bit of tweaking, stay in edit and experiment with the exposure and color tools. you may need to brighten it, take some blue or yellow tones out- these tools will help you with that.
when you've fixed any color issues, go to "create". this is the fun part. i'm not even kidding.
you could give it a slightly colored matte background with rounded edges...

you could give it a border in complimentary colors...

here's a vignette with slightly rounded corners...

be sure to experiment because whatever you don't like you can undo. please note that some of these effects will alter the size of the image ever so slightly. so before you click to save your final draft, go back to "edit" and "resize" to make sure you still have the correct size.
step 6. you're pretty much done.save it (make sure it's a JPEG!) so you can upload it to your shop. or anywhere and everywhere.
***
in hindsight
i would have used a different picture so i could fit the bird faces in the banner better. my intent was to share what i knew, not to make a new banner, so it'll do. i have never written a tutorial before and i'm not even going to say how long this took me to do.
picnik is also a great site to tweak your item photos if you've had any trouble with that and you don't understand or have photoshop.
if i have omitted something or you have any questions, let me know. i'm happy to help.